Why, Hello there. It’s been a while.
I heard from some of you that you wanted to see my blogs again. Truthfully, it’s been such a busy launch year for us at nutpods that I thought it was something that wouldn’t be missed but I’m glad some of you missed it.
Because I missed it too; I missed having a personal way to voice who I am in the nutpods brand. There have been so many new customers and new friends that some may not even know who I am, despite my name being on every carton of nutpods.
Hi. My name is Madeline Haydon. I created nutpods because I was just like you. I am dairy-free and was tired of choosing between processed creamers and the thin and watery healthy ones. I missed half and half in my coffee and I wanted something that I could use in baking and cooking as well. Have you ever tried mashed potatoes with almond milk? Coconut milk? I have.
If you want to know more about the brand and the products, please get to know me in my earlier blogs.
In this post, I’d like to spend a few minutes talking about being different. You know when you’re a kid, they tell you to have the courage to be different? Well, it turns out that that lesson still applies even when you’re in your 40s and starting a food business.
There are so many ways that we are different from our competition:
It’s hard to be different. I’m not a seasoned food executive. I was just a consumer, like you, wanting to have a better option and ended up not wanting to wait any longer for the product I wanted to buy. And to have paid consultants who HAVE been in this food and beverage industry tell you you’re going against the grain…well, is scary. I was told that this category is dominated by the big food companies (Nestle, Whitewave size big) and I’d be competing with them as an unknown. I was told that unsweetened wouldn’t sell as a value proposition and that selling online and in a shelf-stable package wouldn’t be wise. And I paid them and listened to them. And I agonized about these decisions. But in the end, I listened to my gut. I wanted to offer something different for consumers like me, and I’m so glad I did. I took the step this past year, with a product that is true to what I wanted to bring to market and you all have responded with a resounding chorus of appreciation of what we’ve created. Thank you!
So while I feel like David vs Goliath, I feel so very blessed to be part of your lives at all. We want YOU to love being dairy-free with us. Thank you for letting us be part of your lives. And if you love us, please share us with your dairy-free or trying-to-be-dairy-free friends.
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