I remember before I started nutpods, I was watching the popularity of almond milk and coconut water soar, and thought to myself "Why hasn't anyone come out with a healthier dairy-free creamer in the pods?!?!?" The truth is, because it's very hard. And expensive, that's why.
Functionality: As some of you know, it took me over a year and a half to produce a commercial formula that fit my stringent criteria of not having carrageenan, GMOs, artificial flavors and colors and having an organic-compatible formula. It took many, many trials to get the product to be stable (meaning it won't curdle in the acidic coffee environment and won't separate the coconut oil and water) and these trials are not inexpensive. The cost of booking the trials, and ingredients, travel costs to fly into the various facilities multiple times...let's just say the $32K from Kickstarter came and went in a hurry.
Ingredients: My goal for nutpods was very simple at the beginning: I wanted to create a product that I would want to personally buy that was missing on the market: a rich and creamy taste, clean ingredients backed by certifications and unsweetened so I can control the sweetness to my taste. I knew that building and creating unique advantages for your customers was vital to differentiating your product from the competitors.
Taste: It always comes down to taste, ultimately. I've bought healthy things before, but if I don't like the taste, it doesn't matter how healthy or nutritious it is. Come on. You know you're the same. And, since healthy things usually costs more, the value needs to justify the added expense.
Value: For some of you, the value is our rich and creamy taste. For others, that we're the only unsweetened option, or we're Paleo-friendly. Perhaps for others, it's our cute cartons that make us easy to bring to work or travel. For me, nutpods first and foremost LEADS with the fact that we're delicious. And our other benefits add even more value to our consumers.
Packaging: PET Bottle? Glass bottle? Milk-Carton? Does it provide the right food barrier protection to keep light and oxygen out of our product? Is it sustainable? Recyclable? Yes. Tetrapak fit our values of protecting our product, and we are proudly supporting the Earth by choosing a sustainable, award-winning packaging. Then comes the fun part of product and logo design! We had some very talented graphic designers help translate our brand visually onto our packaging.
Financial Considerations: Is there truly enough demand to justify the R&D costs in developing a new product? Are you gaining new customers with the new product, or will you just cannibalize your existing sales? Example: If we release Hazelnut, are we gaining new customers to nutpods or are we just switching some Original/French Vanilla users to Hazelnut but not growing our customer base? I believe that we will gain new customers because of the measurable support of this new flavor, but only sales and time will tell.
These issues and considerations are swirling around in my head every day and first and foremost my answers come down to you: how do I make the best product for you so you'll love it and buy more? I'd love any feedback you have here; please leave a comment. Thank you so much for your continued support!
Once a month you’ll receive updates on our expanding grocery distribution, fun photos of us in action, and other company updates. Then on occasion we’ll send coupons and other special giveaways just for our subscribers!
Join us now in the movement towards healthy, delicious living.
We need to confirm your email address.
To complete the subscription process, please click the link in the email we just sent you.