July 01, 2015

6 Comments



nutpods is a deliciously wholesome, dairy-free creamer made from heart healthy almonds and MCT-rich coconuts with a rich and creamy balanced taste.

We believe that there should be an alternative option for the discerning and informed dairy-free coffee creamer user. Unfortunately, most traditional non-dairy and even natural dairy-free coffee creamers can contain many undesirable and artificial ingredients.  Natural creamers can be thin and watery; not rich and creamy. Unlike the existing options, nutpods is free from the following so you can be free to indulge:
-Soy
-Sodium Caseinate (a milk protein)
-Carrageenan
-Artificial flavors, colors and preservatives
-Hydrogenated or partially hydrogenated oils

 For a list of ingredients, please click on the photo of each flavor.

 

Keep Calm and ENJOY NUTPODS Poster

We did it!

We started our little company with a Kickstarter campaign in October 2013 (www.kickstarter.com Project Name: nutpods) to bring our much anticipated products to the commercial market. Our goal was to raise $30K to release our first delectable flavor, Unsweetened Original. Well, thanks to the generosity of 510 backers, WE DID IT! We were able to actually surpass our goal by $32,164!  The money raised will go towards converting Madeline's kitchen formula into a full-blown commercial formulation.  Funds will also be used on packaging, production and distribution costs.

Thanks to you, our supporters, we will soon be able to transform nutpods into a bona fide commercial production and make our wholesome and deliciously dairy-free creamy pods available to health-conscious coffee and tea lovers everywhere.

Thank you for your support in giving us the privilege to finally bring a more natural and wholesome option to the market!

A glimpse into product development at nutpods

I remember before I started nutpods, I was watching the popularity of almond milk and coconut water soar, and thought to myself "Why hasn't anyone come out with a healthier dairy-free creamer in the pods?!?!?" The truth is, because it's very hard. And expensive, that's why.

Functionality: As some of you know, it took me over a year and a half to produce a commercial formula that fit my stringent criteria of not having carrageenan, GMOs, artificial flavors and colors and having an organic-compatible formula.  It took many, many trials to get the product to be stable (meaning it won't curdle in the acidic coffee environment and won't separate the coconut oil and water) and these trials are not inexpensive. The cost of booking the trials, and ingredients, travel costs to fly into the various facilities multiple times...let's just say the $32K from Kickstarter came and went in a hurry. 

Ingredients: My goal for nutpods was very simple at the beginning: I wanted to create a product that I would want to personally buy that was missing on the market: a rich and creamy taste, clean ingredients backed by certifications and unsweetened so I can control the sweetness to my taste.  I knew that building and creating unique advantages for your customers was vital to differentiating your product from the competitors.

Taste: It always comes down to taste, ultimately.  I've bought healthy things before, but if I don't like the taste, it doesn't matter how healthy or nutritious it is. Come on.  You know you're the same.  And, since healthy things usually costs more, the value needs to justify the added expense.  

Value: For some of you, the value is our rich and creamy taste.  For others, that we're the only unsweetened option, or we're Paleo-friendly.  Perhaps for others, it's our cute cartons that make us easy to bring to work or travel.  For me, nutpods first and foremost LEADS with the fact that we're delicious.  And our other benefits add even more value to our consumers.

Packaging:  PET Bottle? Glass bottle? Milk-Carton?  Does it provide the right food barrier protection to keep light and oxygen out of our product? Is it sustainable? Recyclable? Yes. Tetrapak fit our values of protecting our product, and we are proudly supporting the Earth by choosing a sustainable, award-winning packaging.  Then comes the fun part of product and logo design! We had some very talented graphic designers help translate our brand visually onto our packaging. 

Financial Considerations:  Is there truly enough demand to justify the R&D costs in developing a new product? Are you gaining new customers with the new product, or will you just cannibalize your existing sales?  Example:  If we release Hazelnut, are we gaining new customers to nutpods or are we just switching some Original/French Vanilla users to Hazelnut but not growing our customer base?  I believe that we will gain new customers because of the measurable support of this new flavor, but only sales and time will tell.

These issues and considerations are swirling around in my head every day and first and foremost my answers come down to you: how do I make the best product for you so you'll love it and buy more?  I'd love any feedback you have here; please leave a comment.  Thank you so much for your continued support!


6 Comments

Debbie
Debbie

March 10, 2017

Curdles in my coffee am I doing something wrong? Help

Sue
Sue

August 13, 2015

Your French Vanilla creamer is wonderful and yes, I do think you will gain additional customers with different flavors. I, for example, would never buy Hazelnut but I will definitely purchase more of the French Vanilla. I am very willing to pay a bit more for such high quality products. Thank you and I sincerely hope your company grows and grows; and I believe it will because this stuff is sooooooooooooooooooo GOOD! :)

Steve
Steve

August 09, 2015

I like the idea of individual size containers that I could take to work; hope that will happen !!

Linda
Linda

August 09, 2015

I was glad to see the Q&A regarding the individual-serving-size creamer containers. Although I wouldn’t use a product like that myself at home (I prefer not to add lots of little containers to the land fill – I’d use your existing size container at home), I have been tasked with buying individual creamers for work (we don’t host coffee drinkers very often) and…all of them I found at the grocery store have chemicals! Even the ones that say “natural.” So I’m looking forward to a product like yours in those individual serving size containers if the contents are shelf stable in the refrigerator for a while. :)

Michele
Michele

July 15, 2015

Hi Amy – thank you for reaching out to us. The pods are still very much part of our plan and we completely agree with you regarding their many benefits! We are developing them now, actually, and hope to come to market with them next year sometime. We really appreciate your support and let us know if you have any other feedback or questions.

All the best, Michele – Marketing & Communications Manager for nutpods

Amy
Amy

July 08, 2015

When will you come out with nut pods available in small little portable individual serving size creamer containers? Like the little “International Delight” individual creamers, or the little Half n Half individual creamers that you see in restaurants? These would work to carry in a purse or travel with, and would widen your customer base because it is a new use for the coffee creamer you produced. Right now, the current size makes it not compatible for keeping in a purse. Its only good for home use.

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