The Story of Nutpods
nutpods was born out of my personal search for a dairy-free creamer with the rich taste and consistency and without unnecessary additives.
From an idea in a California diner to a leader in plant-based creamers, the nutpods story shows the power of a great product and a passionate fan base.
Where It All Began
On vacation, pregnant and frustrated with her non-dairy creamer options at a Lake Tahoe diner, Madeline decides she wants to develop a better alternative creamer option for herself and the world.
To The Kitchen
Madeline spent over a year in the kitchen recipe testing and developed the flagship almond + coconut blend creamer.
The Kickstarter Campaign
To get proof of concept Madeline took to Kickstater and raised $32,000 to start the brand. Sidenote: she was still pregnant at the time and went into labor at the $18,000 mark!
nutpods Goes Retail: In-store
In store at last! The official launch of the nutpods brand, at Seattle's PCC Natural Markets.
nutpods Goes Retail: Online
The start of nutpods' direct-to-consumer business launching on Amazon, where the brand's positive reviews outpace all other creamers
A match made in heaven
nutpods became the first Whole30 Approved Creamer
We did it!
A little press coverage never hurts: a Forbes story featured Madeline Haydon and nutpods CFO Geoff Haydon.
It's a hit!
Sold Out! Nutpods' first seasonal flavor, Pumpkin Spice, was an immediate success, selling out in just 3 weeks.
Give the people what they want
nutpods intoduces limited edition flavors and expands beyond the flagship 3 flavors of: French Vanilla, Hazelnut and Original
Started from the bottom now we here
EY Entrepreneurship of the Year Award
Straight to the top
Inc 5000's #13 fastest growing private company, #2 in Food and Beverage
Who? You mean little old us?
Amazon Small Business of the Year Award
We're also nuts for oats!
nutpods adds oat based creamers to the mix
How sweet it is
nutpods introduces its first sweetened creamers; still 0 sugar but now a sweet option for sweet seekers
nutpods has expanded into more than 15,000 retail stores across the US and remains the #1 Dairy-Free creamer on Amazon, with over 10,000 5-star reviews. We will continue to bring new flavors and sizes to surprise and delight nutpods fans!