Affiliate
Best
Practices

Maximizing your earning potential
with the nutpods affiliate program.

Affiliate
Best
Practices

Maximizing your earning potential
with the nutpods affiliate program.

The world of affiliate marketing can be confusing but if done properly, can be a great source of income, especially if you are already active on social media or have a blog or website. When developing a strategy you want to keep in mind five principles: Be Transparent, Customize by Channel, Analyze and Refine, Watch the Trends, and Be Consistent.

Be Transparent - Trust goes both ways

Transparency is key. Most people follow you or engage with your content because they enjoy your online presence, trust what you say and are generally there to support you. Being upfront about an affiliate link shows transparency and asking your fans to support you is more effective than you think. Depending on the platform and content, we recommend explaining that being an affiliate is how brands support you for promoting products you genuinely love. Include #Affiliate or #nutpodsPartner hashtags in your content to make it crystal clear. This is also the best way to abide by FTC (Federal Trade Commission) Laws.

Customize by Channel

Utilize the channels you have at your disposal, whether it is a blog, website or social channels. Each is a platform to speak to a different audience. For example, if you have a blog with recipes, document recipes made with nutpods and make sure to hyperlink the word “nutpods” in your articles with your affiliate URL.

Active on social media? Take a video of your morning coffee routine and include a swipe up feature to your affiliate link. If you do not have a swipe up feature for your stories, direct traffic to the link in your bio. If you have not subscribed to an internet optimization tool like linktree, we highly recommend it. This allows users on Instagram to have multiple url destinations available in one bio link. If Facebook is more your style, include links to blog posts and photos with descriptions of why you love nutpods with a message of support. Just asking your fans to try a product you love and support you can really go a long way.

Have a website? Include a “Products I Love” page or a virtual storefront for all of the products you are affiliated with. Do you display ads on your website? You can login to the refersion.com portal and download ad creatives to embed into your website that will link to your affiliate url.

Analyze and Refine

Test different ad creatives! nutpods provides flavor specific ads as well as diet specific ads. This allows you to test different messaging to your audience and see what resonates with them. Monitor your creative and see what seems to be getting the most clicks and conversions, and continue tweaking your messaging to optimize sales for that crowd.

Watch the Trends - Don’t Leave Money on the Table

Pay attention to new product launches and seasonality. nutpods busy season is Fall and Winter with the release of holiday flavors like Pumpkin Spice and Peppermint Mocha. In January, consumers are health conscious and are often looking for a healthy creamer. With Spring comes the seasonal surprise flavors from nutpods. Be sure to download new ad creative for seasonal flavors and post about new products as they become available. Consumers are already looking to purchase, you just need to position yourself in the right place at the right time to capitalize on it.

Be Consistent

Don’t see immediate results? Don’t be discouraged! The million dollar question is: “How long does it take an influencer to influence?” Really… it differs from person to person and there is no “correct” answer. But from our experience a user has to see a product mentioned 3-6 times from a source they deem to be credible before they make a purchasing decision. As long as you are creating quality content and publishing at a regular rate, you will eventually see results.

In summary, position yourself for success by being transparent, diversifying your content and channels, testing creative and copy to see what works, and paying attention to trends. You are on your way to becoming an expert affiliate and maximizing your revenue.

Happy Sipping,
The nutpods team